June 4, 2008

Nike Air Big Browns

When endorsements gets out of control.
Big Brown the horse who is trying to win the Triple Crown in horse racing has 'signed' a endorsement deal with Nike. The deal includes an $80 Million endorsement contract with a $10 million signing bonus plus a creation of his signature horseshoe, the Air Brown.
Big Brown, whose Nike endorsement deal is the largest ever for a thoroughbred, was flown from New York to Portland in a private Nike jet stocked with the world's finest bourbon, caviar, sugar cubes, cigars, carrots, and hay. Upon arriving on the west coast, the equine superstar's handlers whisked him past a throng of cheering fans into a stretch limousine bound for Nike headquarters, where Brown, his 11-horse entourage, and his team of lawyers reviewed the contract one last time before signing.
via The Onion

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